Mailchimp Fiyatları 2026: Planlar, Maliyetler ve Gizli Ücretler

Hızlı Özet: Mailchimp, Ücretsiz (250 kişiye kadar kişi) plandan Premium'a (ayda 350 ABD dolarından başlayan) kadar dört pazarlama planı sunar. Fiyatlandırma, e-posta hacmine değil, kişi sayısına göre ölçeklenir; Essentials planı ayda 13 ABD doları, Standard 20 ABD doları ve Premium 350 ABD dolarından başlar. Gizli maliyetler arasında, manuel olarak arşivlenmedikçe abonelikten çıkan kişiler için ücretler, SMS eklentileri ve aşım ücretleri bulunur.

Mailchimp'in fiyatlandırma modeli yıllar içinde önemli ölçüde değişti. En uygun fiyatlı e-posta pazarlama platformlarından biri olarak başlayan şey, işletmeleri hazırlıksız yakalayabilecek katmanlı bir sisteme dönüştü.

Platform, gönderilen e-posta sayısına göre değil, kişi sayısına göre faturalandırır. Bunu en baştan anlamak çok önemlidir.

Resmi Mailchimp belgelerine göre platform, Ücretsiz, Essentials, Standard ve Premium pazarlama planları ile bir Pay As You Go alternatifi ve eklenti özellikleri gibi çeşitli fiyatlandırma planı türleri sunmaktadır.

Ancak durum şu ki: reklamı yapılan fiyat nadiren tüm hikayeyi anlatır. Mailchimp, faturalandırma sınırlarına abone olan, abonelikten çıkan ve hatta abone olmayan kişileri dahil eder. Etkin olmayan kişileri arşivleme konusundaki notu kaçırdınız mı? Maliyetlerin projeksiyonların %10-20 üzerinde şişmesini bekleyin.

Bu kılavuz, farklı ölçeklerde Mailchimp'in tam olarak ne kadara mal olduğunu, hangi planın çeşitli işletme türleri için uygun olduğunu ve ince baskıda gizli ücretlerin nerede gizlendiğini detaylandırmaktadır.

Mailchimp'in Fiyatlandırma Yapısını Anlamak

Mailchimp, kişiye dayalı bir fiyatlandırma modeli kullanır. Tüm kitlelerde depolanan kişi sayısı, aslında gönderilen e-posta sayısı ne olursa olsun aylık maliyeti belirler.

Her plan türü (Ücretsiz, Essentials, Standard, Premium) farklı özellik kümeleri içerir. Her plan içinde, fiyatlandırma kişi sayısı arttıkça yükselir.

Kişi Olarak Neler Sayılır?

Resmi Mailchimp belgelerine göre kişi, pazarlama alabilen veya görüntüleyebilen bir kitlenin bireysel üyesidir. Buna şunlar dahildir:

• Abone olan kişiler (aktif olarak onay vermiş)
• Abonelikten çıkan kişiler (onay vermeyi reddetmiş ancak hala saklanıyor)
• Abone olmayan kişiler (sistemde ancak onaylamamış)

Burada işler pahalılaşıyor: kişiler manuel olarak arşivlenmedikçe veya temizlenmedikçe, abonelikten çıkan kişiler hala faturalandırma sınırlarına dahil edilir. Yetkili kaynaklar, bunun faturaları beklenen tutarların %10-20 oranında şişirebilen büyük bir maliyet tuzağı olduğunu belirtiyor.

Arşivlenmiş ve temizlenmiş kişiler kişi sınırlarına dahil edilmez. Ancak arşivleme manuel işlem gerektirir.

Fiyatlandırma Katmanları Nasıl Çalışır?

Aylık ücretli planlar, beklenen kitle boyutuna göre maksimum kişi sayısını seçmeyi gerektirir. Bu seçim, plan türüyle birlikte fiyatlandırma katmanını belirler.

Her katman şunları içerir:

• Belirli sayıda kişi
• Aylık e-posta gönderme limitleri
• O katman için temel fiyatlandırma

Kişi toplamları veya gönderme sayıları katman limitlerini aşarsa, Mailchimp hizmeti kesintiye uğratmaz. Bunun yerine, aylık faturada ek bir kişi bloğu için ek ücretler görünür (maliyet ve boyut plana ve fiyatlandırma katmanına göre değişir).

Dört Mailchimp Planı Açıklaması

Mailchimp dört ana pazarlama planı sunar. Her biri farklı işletme ihtiyaçlarını ve gelişmişlik seviyelerini hedefler.

Ücretsiz Plan: Başlangıç

Ücretsiz plan, e-posta pazarlamasını test eden yeni başlayanlar için uygundur.

Sınırlamalar katıdır:

• Maksimum 250 kişi
• Aylık 500 e-postaya kadar (günlük 250 e-posta limiti ile)
• Tek kitle
• Bir kullanıcı koltuğu
• Yalnızca ilk 30 gün için e-posta desteği

Resmi belgelere göre, Ücretsiz plan standart e-posta şablonlarına, temel performans raporlarına, kayıt formlarına ve sınırlı açılış sayfalarına erişim içerir.

Eksikler: otomasyon iş akışları, A/B testi, gelişmiş analitik, telefon desteği ve Mailchimp markalamasını kaldırma yeteneği.

Ücretsiz plan, hobi projeleri veya çok erken aşamadaki işletmeler için uygundur. Ancak büyüme hızlı gerçekleşir. Liste 250 kişiyi aştığında veya otomasyona ihtiyaç duyulduğunda, bir yükseltme zorunlu hale gelir.

Essentials Planı: Temel Pazarlama Araçları

Essentials, 500 kişi için ayda 13 ABD doları ile başlar. Resmi Mailchimp fiyatlandırma sayfasına göre, maliyetler kişi sayısıyla ölçeklenir:

Essentials planı şunları içerir:

• Tüm e-posta şablonları
• A/B testi (tek değişken)
• 4 adede kadar otomasyon akışı adımı
• 3 kullanıcı koltuğu
• 7/24 e-posta ve sohbet desteği
• Mailchimp markalamasının kaldırılması

Yetkili kaynaklara göre, Essentials 50.000 kişiye kadar destekler ve e-posta gönderme limitleri kişi limitinin 10 katına eşittir.

Bu plan, basit otomasyon ihtiyaçlarıyla temel kampanyalar yürüten küçük işletmeler için uygundur. Ancak otomasyon, Standard'a göre ciddi şekilde sınırlıdır.

Standard Planı: Gelişmiş Otomasyon

Standard fiyatlandırması, 500 kişiye kadar 20 ABD doları ile başlar. Bu, büyüyen işletmeler için Mailchimp'in en popüler katmanını temsil eder.

Fiyatlandırma, kişi büyümesiyle önemli ölçüde ölçeklenir:

Standard, Essentials'taki her şeyi artı şunları içerir:

• 200 adede kadar otomasyon akışı
• Gelişmiş segmentasyon ve öngörüsel segmentler
• Çok değişkenli test (3 değişken)
• Özel kodlanmış şablonlar
• 5 kullanıcı koltuğu
• Gönderme zamanı optimizasyonu
• İçerik optimizasyonu önerileri

Resmi belgelere göre, Standard planları 100.000 kişiye kadar destekler ve e-posta gönderme limitleri kişi limitinin 12 katına eşittir.

Mailchimp, Standard'ı e-ticaret kullanıcıları için 24 kat ROI'ye kadar sunan plan olarak konumlandırıyor. Öngörüsel segmentler özelliği, olası müşterileri belirlemek için davranışsal verileri kullanır.

Standard, e-posta pazarlama otomasyonu ve kişiselleştirmesi konusunda ciddi olan işletmeler için uygundur. Essentials'tan Standard'a geçiş, önemli ölçüde daha fazla otomasyon yeteneği sunar.

Premium Planı: Kurumsal Özellikler

Premium, kişi limiti olmadan ayda 350 ABD doları ile başlar (fiyatlandırma kullanıma göre ölçeklenir). Bu katman, gelişmiş özelliklere ve özel desteğe ihtiyaç duyan büyük ekipleri ve kuruluşları hedefler.

Anahtar Premium farklılaştırıcıları:

• Kişi limiti yok (fiyatlandırma kullanıma göre ölçeklenir)
• Sınırsız kullanıcı koltuğu
• Sınırsız kitle
• Rol tabanlı erişim kontrolleri (Sahip, Yönetici, Yazar,],”,’],”,”],”,’],”,”],],”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,”,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