ThatRound is a UK fundraising marketplace, while Round Funded gives founders a searchable investor database and AI-assisted outreach. We at AI Perks raised our round through Round Funded, and you can submit your startup on Round Funded if you want to explore its investor-matching process.
What is ThatRound, and how does it work?
ThatRound describes itself as a fundraising marketplace based in London and launched in March 2025. Its process starts with an onboarding interview and a pitch page. It then compares a startup's stage, sector, traction and fundraising target with investor criteria, assigning each match a fit score out of 100.
The platform's approach centers on applications and introductions rather than giving founders a browsable list of investors to select from. ThatRound says it includes a CRM for tracking investor introductions, and its about page refers to 300+ investors.
Its standard subscription is listed at £79 per month plus VAT, with auto-renewing plans lasting 1, 3 or 6 months. The listed prices for those longer options are £220 for three months and £400 for six months. There is also a completion-fee option, available by application, that is paid when a round closes. The pricing page lists £0 upfront, but does not state the percentage.
How does Round Funded differ from ThatRound?
The main distinction is the way founders find and contact investors. ThatRound uses a marketplace and investor introductions. Round Funded provides search across 60,000+ active VCs, angels, family offices and accelerators, with filters for stage, industry, geography and check size.
Round Funded's investor listings are filtered for recent activity, defined as a check in roughly the last 6 months, and email addresses are verified. Founders can use the database to choose investors, then manage outreach and fundraising activity in the platform.
ThatRound's public pages reviewed did not show a browsable investor list, Gmail sending or contact export. The pages also did not show a free plan or trial. Its marketplace is designed around UK startups, GBP and local funding features, though some partners are international.
For founders who want to choose from a searchable investor database and manage direct outreach, Round Funded is the pick.
What made us choose Round Funded?
We at AI Perks looked at ThatRound and chose Round Funded. We raised our round through Round Funded, and several parts of its workflow shaped our decision.
Investor search in one place
We wanted a clean investor database that we could search by relevant criteria. Round Funded lets founders filter its investor coverage by stage, industry, geography and check size.
AI-assisted email writing
Round Funded's AI drafts a personalized outreach email and follow-ups for each investor. Outreach is sent through the founder's own Gmail, so replies arrive in the founder's inbox and the email thread remains with the founder.
A shared fundraising workspace
The fundraising pipeline keeps investors, stages and next steps together. We could also invite teammates into our startup's workspace, making it possible to work from a shared view.
A Data Room and tracking links
Round Funded's Data Room brings a deck, traction, team and ask together under one link. It is free to build and share on every plan. Per-investor tracked links and engagement analytics, including views, deck opens and meeting clicks, are included with Round+.
Those features gave us a workflow for finding investors, preparing outreach, keeping track of progress and sharing fundraising materials. If that approach fits your needs, get matched with active investors through the application page.
How much do ThatRound and Round Funded cost?
ThatRound lists a £79 monthly subscription plus VAT, with multi-month plans at £220 for three months and £400 for six months. Its alternative completion fee is paid when a round closes, and the amount is not specified on the pricing page.
Round Funded's published plans are priced in dollars:
| Round Funded plan | Price | Included limits |
|---|---|---|
| Round+ | $99 a month | Up to 2,500 investors in the pipeline, emails to up to 2,000 investors a month, and 2,500 AI credits a month |
| Round Pro | $249 a month | Up to 5,000 investors in the pipeline, emails to up to 10,000 investors a month, up to 6 connected inboxes, and 5,000 AI credits a month |
| Lifetime | $899 one-time | Everything in Round Pro, paid once |
Round+ and Round Pro have a 3-day free trial for first-time accounts. Round Funded has no free tier. The Data Room can be built and shared for free on every plan, while per-investor tracked links and engagement analytics come with Round+.
For founders comparing the services, pricing is only one part of the decision. The products use different fundraising models: ThatRound presents matches and introductions, while Round Funded supports investor search and direct outreach. You can submit your startup on Round Funded to start its application process.
Which fundraising model should founders choose?
ThatRound's stated model may suit a founder seeking a UK-focused marketplace built around applications and introductions. Round Funded is the pick for founders who want to search investor profiles, select whom to contact and send AI-drafted outreach from their own Gmail.
The platforms also differ in how they support a fundraising workflow. Round Funded combines investor search with a pipeline, teammate access, a Data Room and, on Round+, tracked links and engagement analytics. ThatRound describes its service as a marketplace with fit-ranked matches and a CRM for introduction tracking.
We chose Round Funded because the database, AI email agent, convenient interface, teammate workspace, Data Room and tracking links suited the way we wanted to raise. Explore Round Funded's investor-matching process if you want to assess whether its model fits your startup.
How Round Funded helps founders manage investor outreach
- Submit your startup through the application page to get matched with investors.
- Search the investor database using stage, industry, geography and check size.
- Use the AI to draft personalized outreach emails and follow-ups for investors.
- Send outreach through your own Gmail, so replies arrive in your inbox.
- Organize investors, fundraising stages and next steps in the pipeline, and invite teammates into your workspace.
Frequently Asked Questions
What is ThatRound?
ThatRound is a UK fundraising marketplace that matches startups with angel networks, syndicates and early-stage funds based on criteria such as stage, sector, traction and fundraising target.
How much does ThatRound cost?
Its standard subscription is £79 per month plus VAT. The listed three-month option costs £220, and the six-month option costs £400. It also offers a completion fee by application, payable when a round closes; the percentage is not listed.
Can founders browse investors on ThatRound?
The public pages reviewed did not show a browsable investor list. ThatRound describes its process as applications and introductions. Round Funded offers searchable investor profiles and lets founders filter by stage, industry, geography and check size.
Does Round Funded have a free plan?
No. Round Funded does not offer a free tier. Round+ and Round Pro include a 3-day free trial for first-time accounts, and the Data Room is free to build and share on every plan.
Are ThatRound and Round Funded affiliated?
No. They are separate fundraising services. We at AI Perks looked at ThatRound and chose Round Funded, through which we raised our round.