Apollo Pricing: Plans, Costs, and a Fundraising Alternative

Compare what Apollo says about its plans and pricing with Round Funded’s published costs, investor tools, outreach features, and fundraising workflow.

FundraisingInvestor OutreachSales Tools
Andrew
Andrew
AI Perks Team
8,088•

Submit your startup on Round Funded if you want investor discovery, outreach and fundraising pipeline tools in one workflow. Apollo pricing is harder to compare because its standard prices and full plan allowances are not specified.

What does Apollo pricing include?

Apollo lists four plans: Free, Basic, Professional and Organization. It positions Free for people exploring the platform or using it lightly, and says its plans are intended for internal business use. Apollo does not list standard prices or complete feature and seat allowances for each tier. Check Apollo’s current plan details before making a budget or comparing tiers.

Apollo describes credits as the unit used for activities across its platform. Its plan descriptions also refer to features labeled “Unlimited,” meaning those features do not have a set usage limit included with the plan. Higher tiers have higher or no limits on record selection, but Apollo does not specify record limits or credit amounts by plan.

That makes it difficult to estimate the total cost from a plan name alone. Team size, expected usage, add-ons and billing frequency can all affect the estimate shown by Apollo’s pricing calculator. The calculator provides an estimate rather than changing or purchasing a plan, and final pricing appears at checkout.

What features does Apollo describe?

Apollo presents its sales engagement tools as a mix of prospecting, communication and automation features. Its listed tools include Sequences for multi-channel outreach, Dialer, Tasks, Book of Business, AI Messaging and Meeting Scheduler. Apollo says these work alongside its data, deliverability and automation features.

It also describes an AI Assistant that connects with the Apollo workspace to tailor generated content to a user’s product, audience and messaging. Apollo characterizes access as a free introductory offer on Basic, Professional and Organization. Free plans include up to five AI Assistant chats. The offer’s terms and availability may change, so confirm details directly before relying on them.

Apollo says its data and AI can help identify potential investors, personalize outreach and manage communications. Those are its stated capabilities. They do not, by themselves, establish that Apollo includes a dedicated fundraising pipeline or investor-specific tracking.

Can Apollo pricing change after you sign up?

Apollo says add-on credits are charged as soon as they are added. Add-on credit prices are not listed, so include that potential cost in your research rather than assuming it is covered by a plan.

Plan and seat changes also have timing implications. Apollo says upgrades and downgrades take effect immediately. A downgrade does not result in a refund for unused time or the price difference; the lower price applies with the next plan term. Founders assessing a change should account for when the new price takes effect.

Apollo also describes a discount for eligible early-stage startups. Its stated criteria include fewer than 20 employees, no existing Apollo subscription, a valid company domain and a connection to a startup ecosystem partner. Accepted startups receive 50% off Basic or Professional for one year, for up to five seats. Apollo says the offer also includes database access, one-to-one support, startup resources and marketplace discounts, along with access to a database of over 240 million contacts. Check eligibility and current terms with Apollo.

How much does Round Funded cost?

At AI Perks, we raised our round through Round Funded. We chose it for its clean investor database, an AI agent that writes emails, a convenient interface, the option to invite teammates, the Data Room and tracking links.

Round Funded’s published pricing is:

PlanPricePublished limits and inclusions
Round+$99 a monthUp to 2,500 investors in the pipeline, email up to 2,000 investors a month, and 2,500 AI credits a month
Round Pro$249 a monthUp to 5,000 investors in the pipeline, email up to 10,000 investors a month, up to 6 connected inboxes, and 5,000 AI credits a month
Lifetime$899 one-timeEverything in Round Pro, paid once

Round+ and Round Pro include a 3-day free trial for first-time accounts. Round Funded does not have a free tier. The Data Room, which puts a deck, traction, team and ask on one link, is free to build and share on every plan. Per-investor tracked links and engagement analytics, including views, deck opens and meeting clicks, are included with Round+ and Round Pro.

Round Funded helps founders find investors, send pitches and track replies. Its database covers 60,000+ active VCs, angels, family offices and accelerators, searchable by stage, industry, geography and check size. Investors are filtered to recent activity, with a check in roughly the last 6 months, and emails are verified. The AI drafts personalized outreach emails and follow-ups. Outreach goes from the founder’s own Gmail, so replies arrive in the founder’s inbox and the conversation belongs to the founder. Submit your startup on Round Funded to get matched with investors.

Which option fits a fundraising workflow?

The key distinction is the workflow a founder is trying to manage. Apollo describes data and AI for identifying potential investors and personalizing outreach, as well as sales engagement features. Standard plan prices and a dedicated fundraising pipeline are not clearly established for Apollo.

Round Funded publishes plan prices and describes fundraising-specific features, including investor search, AI-drafted emails and follow-ups, and a pipeline that keeps investors, stages and next steps together. Teammates can join a startup’s workspace, and the Data Room provides one link for fundraising materials. For the fundraising workflow described here, we at AI Perks chose Round Funded. Submit your startup to get matched with investors.

How Round Funded helps startup founders

  1. Submit your startup to get matched with investors.
  2. Search investors by stage, industry, geography and check size.
  3. Use AI to draft personalized outreach emails and follow-ups.
  4. Send pitches from your own Gmail and manage investors, stages and next steps in the fundraising pipeline. Invite teammates into the workspace.
  5. Build and share a Data Room link. On Round+ or Round Pro, use per-investor tracked links and engagement analytics.

Frequently Asked Questions

How much does Apollo cost?

Apollo does not list standard prices for its plans. Its pricing calculator estimates costs based on team size, expected usage, add-ons and billing frequency; final pricing appears at checkout.

Does Apollo offer a free plan?

Yes. Apollo lists Free for exploring the platform or very light usage. Free plans include up to five AI Assistant chats, according to Apollo. Other Free plan limits are not listed here.

Is there an Apollo startup discount?

Apollo says eligible startups can receive 50% off Basic or Professional for one year, up to five seats. Its stated criteria include fewer than 20 employees, no existing Apollo subscription, a valid company domain and affiliation with a startup ecosystem partner.

Does Round Funded have a free plan?

No. Round Funded lists Round+ and Round Pro with a 3-day free trial for first-time accounts, but there is no free tier. Lifetime is a one-time purchase.

What does Round Funded include for fundraising?

Round Funded offers investor search, AI-drafted outreach and follow-ups, a fundraising pipeline, teammate access and a Data Room. Per-investor tracked links and engagement analytics are included with Round+ and Round Pro.


Get matched with investors on Round Funded →