Submit your startup on Round Funded to get matched with investors if finding prospects and managing fundraising outreach are your priorities. In our attio vs folk comparison, the two products describe different CRM approaches, while we at AI Perks chose Round Funded for our fundraising workflow.
What should founders know about Attio vs folk?
Attio describes itself as a CRM built around an object-based data model. Its listed features include Ask Attio chat over CRM data, Call Intelligence, and connections to Claude, ChatGPT and Notion. Sequences are listed on Pro.
Folk presents itself as a people-first CRM for relationship-led teams. Its feature list includes a LinkedIn capture extension, contact enrichment, AI magic fields and email campaigns. Folk says its Chrome extension can capture a LinkedIn profile in one click. Campaigns are included with Standard, while sequences start with Premium.
These descriptions point to different ways of organizing CRM work. Attio’s plans specify object and record limits; folk’s feature information includes message and enrichment allowances. Neither product’s description lists an investor database.
For a founder, that distinction matters: managing existing contacts is not the same task as finding prospective investors by fundraising criteria. We looked at Attio and folk, then chose Round Funded because our focus was raising a round.
How much do Attio and folk cost?
The plans use different billing units, so compare the price and the included limits with your team’s requirements.
| Product and plan | Listed price | Selected plan details |
|---|---|---|
| Attio Free | $0 | Up to 3 seats |
| Attio Plus | $35 per user monthly, billed yearly, or $44 monthly | 5 objects |
| Attio Pro | $79 per user monthly, billed yearly, or $99 monthly | 12 objects |
| Attio Enterprise | Custom pricing | , |
| folk Standard | $24 per member monthly, billed yearly, or $30 monthly | 2,000 messages per member monthly and 500 enrichments per workspace |
| folk Premium | $48 per member monthly, billed yearly, or $60 monthly | 5,000 messages per member monthly and 1,000 enrichments per workspace |
| folk Enterprise | Starts at $80 per member monthly, billed yearly, or $100 monthly | , |
Attio says its Free plan includes 3 objects. A new workspace can start without a card and receive a 14-day Pro trial. Folk says it has no free plan, but offers a two-week trial with premium features and no card required. Folk also says members are unlimited on every plan.
The listed plans differ in more than price: Attio specifies object and record allowances, while folk specifies message and enrichment limits. Founders should assess those details against how they plan to use a CRM. Our choice was specific to fundraising, rather than a general ranking of either CRM.
What do founders need beyond a CRM when raising?
A fundraising workflow can involve discovering investors, sending pitches and keeping track of stages and next steps. Round Funded is built to help founders find investors, send pitches and track replies.
Its database covers 60,000+ active VCs, angels, family offices and accelerators. Founders can filter by stage, industry, geography and check size. Investors are filtered to recent activity, defined as a check in roughly the last 6 months, and emails are verified. The product and site work in 12 languages.
Round Funded also includes a fundraising pipeline that keeps investors, stages and next steps together. Its AI drafts a personalized outreach email and follow-ups for each investor. Outreach goes out from the founder’s own Gmail, so replies land in that inbox and the email thread belongs to the founder.
For our team at AI Perks, those fundraising-specific elements were central to the decision. We raised our round through Round Funded, choosing it for a clean investor database and an AI agent that writes the emails. We also valued its convenient interface and the option to invite teammates into the workspace.
How did we choose between Attio, folk and Round Funded?
The right comparison depends on the job a founder needs to get done. Attio and folk describe CRM products with distinct listed features and pricing. Round Funded is the option we selected for investor discovery and fundraising outreach.
- If you are comparing CRM plans: Attio lists object and record limits across its plans. Folk lists message and enrichment limits, and says members are unlimited.
- If your immediate task is investor discovery: Round Funded offers a searchable investor database with fundraising filters.
- If you are preparing investor outreach: Round Funded’s AI drafts personalized emails and follow-ups, and outreach is sent from the founder’s Gmail.
- If you need to coordinate fundraising materials: Round Funded has a Data Room for a deck, traction, team and ask on one link. It can be built and shared for free on every plan.
We also considered the convenience of working in one interface, inviting teammates, and having tracking links available. Per-investor tracked links and engagement analytics, including views, deck opens and meeting clicks, come with Round+. Those were reasons for our choice, not claims about what Attio or folk includes.
Founders focused on investor discovery can submit a startup on Round Funded to get matched with investors.
How Round Funded helps founders manage fundraising
- Submit your startup: Apply to get matched with investors.
- Find potential investors: Search the database using stage, industry, geography and check size.
- Prepare outreach: Use AI drafts for personalized investor emails and follow-ups.
- Track the process: Keep investors, fundraising stages and next steps in the pipeline.
- Share fundraising materials: Build and share a Data Room with your deck, traction, team and ask. Per-investor tracked links and engagement analytics are included with Round+.
Frequently Asked Questions
Is Attio or folk an investor database?
Their listed descriptions focus on CRM features, and neither lists an investor database. Round Funded covers 60,000+ active VCs, angels, family offices and accelerators, searchable by fundraising criteria.
What is the main difference between Attio and folk?
Attio is an object-based CRM with object limits per plan. Folk describes a people-first CRM and lists features such as LinkedIn capture, enrichment and email campaigns. Their plan details and pricing also differ.
Does Attio have a free plan?
Attio lists a Free plan at $0 for up to 3 seats. It also says a new workspace can start without a card and receive a 14-day Pro trial.
Does folk offer a free plan?
Folk says it does not offer a free plan. It lists a two-week trial with premium features and no card required.
Why did AI Perks choose Round Funded?
We raised our round through Round Funded. We chose it for its clean investor database, AI-written emails, convenient interface, teammate access, Data Room and tracking links.