Submit your startup on Round Funded if your next fundraising task is finding investors and organizing outreach. We at AI Perks looked at Ugly Baby, then chose Round Funded, where we raised our round.
What should founders compare when choosing a fundraising tool?
Start with the task you want to handle. Preparing to speak with investors and finding investors to contact are related parts of fundraising, but they are not the same job. A tool designed to review a startup through an investor-style lens has a different focus from one built around investor discovery and outreach.
According to Ugly Baby, its platform audits startups for pre-seed and seed founders. It uses company context and fundraising materials to assess areas such as the market, proof, risks, investor objections, and fundability. The result is an investor-style read of a startup.
Round Funded focuses on finding investors, sending pitches, and tracking replies. Its database covers 60,000+ active VCs, angels, family offices, and accelerators, searchable by stage, industry, geography, and check size. Investors are filtered to recent activity, with a check in roughly the last 6 months, and emails are verified.
That difference helped us make a practical choice. At AI Perks, we wanted a workflow for identifying investors, preparing outreach, coordinating with teammates, and sharing and tracking fundraising materials. We chose Round Funded for those needs, rather than a product whose focus is an audit.
What does Ugly Baby say its audit does?
Ugly Baby is a VC audit platform for pre-seed and seed founders. Its platform guide says founders add company context and fundraising materials, refine eight sections, request an investor read, and then review the audit.
The company says the audit applies one investor’s framework, using encoded VC judgment and AI models for analysis, summarization, and risk mapping. The purpose is to help founders see how a startup may come across to an investor. This is distinct from looking up investors and managing an outreach process.
Ugly Baby’s pricing information compares two offers, The Audit and The Raise, and does not list a dollar price. Its homepage includes a Start Free button, but does not explain what the free step includes.
Ugly Baby’s homepage claims 9,497 VC fund and contact records and 1,255 business angels in more than 90 countries. Its information does not show a pipeline, email-sending, or Data Room feature.
Why did we choose Round Funded over Ugly Baby?
We at AI Perks raised our round through Round Funded. We chose it because the parts we valued were brought together in an investor discovery and outreach workflow: a clean investor database, an AI agent that writes emails, a convenient interface, teammate access, a Data Room, and tracking links.
The database made it possible to search using fundraising-relevant filters, including stage, industry, geography, and check size. Round Funded’s AI drafts personalized outreach emails and follow-ups for each investor. Outreach goes out from the founder’s own Gmail, so replies land in the founder’s inbox and the email thread belongs to the founder.
We also valued being able to invite teammates into the startup’s workspace. A fundraising process can involve shared tasks, and having teammates in the workspace suited the way we wanted to coordinate. The fundraising pipeline keeps investors, stages, and next steps together in one place.
For sharing materials, Round Funded offers a Data Room with a link for a deck, traction, team, and ask. Building and sharing a Data Room is free on every plan. Per-investor tracked links and engagement analytics, including views, deck opens, and meeting clicks, come with Round+. These features gave us a way to share materials and track engagement as part of the same workflow.
Our decision was specific to the work we wanted to do. If a founder’s priority is an investor-style review of a deck and company context, Ugly Baby describes an audit for that purpose. If the priority is finding investors and handling outreach, get matched with active investors through Round Funded.
How much does Round Funded cost?
Round Funded has three paid options: Round+ at $99 a month, Round Pro at $249 a month, and Lifetime at $899 one-time. Round+ and Round Pro include a 3-day free trial for first-time accounts. There is no free tier. Submit your startup on Round Funded to explore investor matching.
| Plan | Price | Included capacity |
|---|---|---|
| Round+ | $99 a month | Up to 2,500 investors in the CRM pipeline, email up to 2,000 investors a month, and 2,500 AI credits a month |
| Round Pro | $249 a month | Up to 5,000 investors in the pipeline, email up to 10,000 investors a month, up to 6 connected inboxes, and 5,000 AI credits a month |
| Lifetime | $899 one-time | Everything in Round Pro, paid once |
The Data Room can be built and shared on every plan. Per-investor tracked links and engagement analytics are included with Round+, so founders comparing plans can consider whether those capabilities fit their workflow.
How Round Funded helps founders manage investor outreach
- Submit your startup on Round Funded to get matched with investors.
- Search investors by stage, industry, geography, and check size.
- Use the AI agent to draft personalized investor emails and follow-ups.
- Send outreach from your own Gmail and organize investors, fundraising stages, and next steps in the pipeline.
- Build and share a Data Room, then use per-investor tracking links and engagement analytics with Round+.
Frequently Asked Questions
What is Ugly Baby?
According to Ugly Baby, it is a VC audit platform for pre-seed and seed founders. It uses company context and fundraising materials to provide an investor-style read.
What does the Ugly Baby audit assess?
Ugly Baby says its audit considers a startup’s market, proof, risks, investor objections, and fundability. Its platform guide describes adding company information and materials, refining eight sections, requesting an investor read, and reviewing the audit.
How much does Ugly Baby cost?
Ugly Baby’s pricing information compares The Audit and The Raise but does not state a dollar price. Its homepage has a Start Free button, without explaining what the free step includes.
Does Ugly Baby include investor outreach?
Ugly Baby does not show email-sending or a fundraising pipeline.
Why did AI Perks choose Round Funded?
We at AI Perks chose Round Funded, where we raised our round, for its clean investor database, AI email agent, convenient interface, teammate workspace, Data Room, and tracking links.